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Slides That Win!: Checklist for Presentation Success
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Content/Flow
Variety: Vary the slides: don't show 6 pie charts or 6 bullet slides in a row.
Appropriate Chart: Ensure the type of chart chosen is the best way to display the data.
Transitions: Build transitional phrases into speaker's notes.
Necessity of Slide Cut out unnecessary slides. Create hidden slides or hyperlinks to address questions that might be asked.
Look
Appropriate Template: Ensure template matches presentation objective, presentation medium, and content. Determine how best to use sidebars, titles, and footers. Determine background color: light or dark. Use best contrast: light text on a dark background or dark text on a light background.
Informative Headings: Use different headings that provide instant identification of main point/content of slide.
Handouts: As you create your slides, make sure the black and white version prints so your messages are communicated. For example, bar charts in different colors, without textures, may look all the same in black and white.
Graphics: Ensure the graphics accurately and appropriately represent the topic and message. Use appropriate graphics for your message: for an inference to something, use a symbol or clip art; for an accurate representation, use a picture.
Single Visual Checklist
Organization
Major Point: Have only 1 major point on each slide.
Focal Point:Create 1 primary point of focus on the slide.
Concise: Leave out information the presenter can say.
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Understanding
Titles: Write informative titles that tell your audience the importance of the slide within 3 seconds. Illustrate Illustrate information with charts, comparison tables, and/or pictures.
Call Attention: Use arrows or symbols that draw attention to the important part of the chart or diagram.
Interpretation: Build into speaker's notes an explanation of why the data is important.
Relevance: Describe the benefit to the audience. Keep the need-to-know; eliminate the nice-to-know.
Charts: Keep them simple, with a clear focus. Data points should be well placed and easy to read.
Abbreviations: Use only when the audience will understand them.
Look
Phrases: Use short phrases, not sentences.
Parallel Structure: Ensure all phrases start the same way: with all verbs or all nouns.
Limited Words: Add the fewest words needed to explain a picture or chart. Put full explanation in Speaker's Notes to help presenter discuss.
Fonts: Use 24 font for text; no less than 20 if absolutely necessary. Use sans serif type face: Tahoma, Arial.
Clip Art: Use only to enhance a point; avoid cartoon clip art in most cases.
Sizing Photos/Clip Art: Ensure images are sized to the appropriate scale.
Spell Check Spell check for bullet points and chart information. Use software tool and visual check.
 Claudyne Wilder is a recognized authority on the art of presentations. She has lectured at and consulted for many top corporations, including Gillette, Fidelity Investments, and Mercury Computer Systems. She's an acclaimed speaker, coach, published author of several books on presenting (Point, Click & Wow! A Quick Guide to Brilliant Laptop Presentations) and co-creator of the CD on visual design called Slides That Win: Your Roadmap to Success. Claudyne founded Wilder Presentations in 1984. She teaches her two day Winning Presentations Seminar to help people speak with confidence, capture the key messages needed to persuade the audience and turn their boring data slide presentations into a sales tool. She also does a three week tele-seminar to help people create slides that persuade. Reach her at claudyne@wilderpresentations.com, visit her Web site at wilderpresentations.com or call 617 524-7172.
Source: Wilder Presentations
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